Web Analytics and ROI Tracking

The principal objective of a site is to provide information and information for its users. But how do you determine how many people have visited your website, what pages did they browse and which pages are more likely to draw visitors, do you have regular users… Most of the time, when you spend time and money in enhancing your site, or advertising it or running the pay per click campaign, you must determine the efficacy of your efforts so that you can determine if it’s worth it. Every webmaster must keep track of the number of visitors to his website and their behavior google utm builder.

Web analytics is the analysis of the behavior of visitors to a website. It’s the measurement of the most effective converting websites and the amount of visitors who are unique returning visitors, objectives, entry pages, exit pages, geographical locale… to be able to determine which page of the site perform well and help to achieve your goals. For instance, you have to know the source of your traffic and which landing pages are most likely to inspire people to purchase something as well as which partner or affiliate site delivers the highest-converting traffic, and which site delivers low-quality or low conversion traffic, and which campaign yields the greatest Return On Investment, or R.O.I … therefore Web Analytics is critical to increasing the effectiveness of your marketing campaigns to increase the ROI or else you’re spending your money.

There are two primary methods of technology to collect web analytics information. The first one is log file analysis. It examines the log files, where the server keeps track of all transactions. The second technique, called tag-as-page (ex Google analytics) is based on JavaScript on every page to inform a third party server that a page has been required by a browser. The two methods may produce different outcomes. The difference you can see between the two methods are because of two primary reasons: – file caching: If a returning user is using file caching in the web browser (usually this is the scenario) the request to view the file he previously visited will not be transmitted to the server hosting the website, and he’ll be able to see a local copy of the file and a log file analysis software won’t be able to identify several visits at a time. Page tagging is dependent on the user’s (visitor) browser providing the necessary information to analyze. Some browsers restrict the collection of data for security reasons.

The major benefits of analysis of log files are in the way that information is already recorded on your server. Each activity is thoroughly recorded by your web server, regardless of user’s browser. This information is stored on your server in a standard format, so you don’t have to rely on a server from a third party. Another benefit is log files provide details about the number of visits made by spiders and robots from search engines and even failed requests, which is crucial when you are trying to improve your site.

The primary benefit of using page tags is the fact that the Javascript gets executed every time a page loads, so it is possible to track the actions of your users even if they are loading web pages locally, using caches. It can also provide information on events that do not require a call to the server (flash action scripts). …). Page tagging is a good option for websites that are e-commerce or need to keep track of your visitors’ behaviour.

A variety of web analytics tools or service suppliers are accessible for download, including Google analytics, Omniture and clicktracks. AwStats and Statscounter… A few of them employ log files or page tagging analysis or a hybrid strategy with both. I think that if you’re committed to optimizing your website presence, you must utilize both strategies as a complement. Web analytics tools can be difficult to set up using funnels, goals, targets, and special items tagged (flash and javascript). …) and javascript). The process may be time-consuming and complicated which is the reason why individuals outsource the entire process to an expert , especially when it comes to configuring the software from the beginning. Most of the time when outsourcing search engine optimization, also known as web promotion, it includes a web analytics solution as well as traffic reports for assessing the efficiency of the services.